Monday 21 March 2011

Convergence changing media audiences

Convergence is the way that technology is being used in different ways. Media convergence happens when media industries distribute across several different media types such as, newspaper that you can see online and using the internet on your phone.

Convergence is changing the way media audiences view things such as movies through renting, streaming online, box office and more. This can be seen as bad because it changes the way audiences can view movies and other types of media which means they could become lazy and not attend premiers at cinemas.

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